I have purchased many a toy for my cats over the years. Some they played with for awhile, and some they ignored all together. Not this toy though... Both of my cats love to catch the string and hold it down. If I have it off, I will find them sitting next to the toy looking at me (there way of telling me to turn it on). We have had it a little over a month and they are still playing daily with it. It has held up under some pretty tough pulls from the cats and has banged against the door more than once. I think it is great and well worth the money if your cats love strings.